Top tip: consumer law will always apply if you are selling shares to people who are acting outside the course of a business. English consumer law contains some strict requirements. For example, if you will be selling / buying shares or membership online, you’ll need to check that you’re complying with all the rules and regulations for online selling to consumers (there are a lot!). Consumer law affects the purchasing process as well as the contract, so you’ll need to be sure you’re compliant at every step. Equally, if you’re advertising, you’ll need to ensure you’re complying with the relevant advertising regulations, and don’t forget about influencer marketing / celebrity endorsement guidelines! In short, it’s a minefield, so buckle up.