Broadfield has advised Artisan Travel Holding Limited, trading as The Artisan Travel Company, on the acquisition of Travel Editions Group Ltd. Artisan are backed by, and the transaction was funded by, Panoramic Growth Equity.

The acquisition, which completed on 15 November 2024, follows the retirement of Travel Editions founders Ed Coventry and John Dryden.

Artisan Travel offers independent tailor-made travel ‘experiences’ under multiple travel brands, including The Aurora Zone dedicated to Northern Lights trips. Founded in 2002, the company is led by chief executive officer Amy Hope following a private equity-backed management buy-out in September 2023.

Travel Editions was established in 1994 and has built a strong and loyal customer following for its heritage and cultural tours. The business will continue to be led by its general manager Julie Martin and her experienced team.

The transaction further demonstrates Broadfield’s extensive expertise in M&amp;A and private equity activity in the travel sector.

The Broadfield team in Southampton was led by corporate partners Oliver Kelly and Sean Kelly, associate Leah Houghton, solicitor apprentice Fin McKenzie, solicitor David Crease, senior associate Rebecca Motchman and trainee solicitor Rebecca Swift

Specialist tax advice was provided by partner Philip Alfandary and employment law advice by senior associate Chris Greep. Stewart Lambert of the Firebird Partnership and IBB Law advised the shareholders of Travel Editions and Weightmans Scotland acted for The Artisan Travel Company’s private equity investors.

Oliver Kelly said: