The DMCCA introduces several new requirements for subscription contracts, including:
<ul>
 	<li><strong>Clearer Pre-Contract Information:</strong> Businesses must provide clear, prominent information about the subscription, including price, renewal terms, and cancellation rights, before the consumer signs up.</li>
 	<li><strong>Reminders Before Renewal:</strong> Businesses must send timely reminders to consumers before a free trial ends or before a contract auto-renews, which will also include a reminder of their right to cancel.</li>
 	<li><strong>Simpler Cancellation:</strong> Cancelling a subscription must be as easy as signing up.</li>
 	<li><strong>Cooling-off rights: </strong>In addition to the right to cancel 14 days after entering into a subscription contract, there will be an additional right to cancel on expiry of any free or discounted period and on renewal of a contract for 12 months or more.</li>
</ul>
The new subscription rules will be implemented in Spring 2026. Business can prepare by reviewing and updating their subscription terms and conditions and updating their customer journeys, including renewal reminders. Those changes often involve updates to online storefronts and back-end systems, so businesses should start planning for the changes now.

The new cooling-off rights mean that some existing subscription models may need to be re-designed and training their staff on the new requirements.