After registration, your trade mark needs ongoing protection. One of the most effective tools for this is a trade mark watching service.

A trade mark watching service continuously monitors new trade mark filings and alerts you if any are too similar to yours. It allows you to act before those marks are registered, preserving your brand’s integrity and market position.

Without a watch service, you risk:
<ul>
 	<li>Competitors registering confusingly similar marks</li>
 	<li>Customer confusion and misdirected sales</li>
 	<li>Dilution of your brand’s distinctiveness</li>
 	<li>Damage to your reputation</li>
</ul>
In short, you need to defend your mark just as actively as you built it.