In today’s competitive market, registering your trade mark is an essential first step in securing your brand identity. But protection doesn’t stop there and thinking it does can leave your brand dangerously exposed.

Consultant Sajjad Khan explains that while trade mark registration offers valuable legal protection, it is only the start of the journey in protecting your brand. Failing to monitor and defend your mark can undermine the very value you sought to protect.

In this article, we discuss the critical steps to trade mark protection, from clearance searches to registration and, crucially, the why the ongoing role of a trade mark watching service must not be overlooked.